How to Get to Know Your Customers Better
By Hanna Kim - September 28, 2018
At the start of each quarter, Get to Know Your Customers Day is a reminder for business owners to get to know our customers and their needs so we can figure out how might be of better service to them. As we’re heading into the final quarter of the year, we might wonder how we can make a stronger impression on our clients. Here are some ideas to help your customers feel as valued as much as you appreciate them:
Personalize Your Thank You’s
We wouldn’t be where we are without our customers, especially those who are repeat customers. A personalized thank you note shows customers how highly you think of them. Addressing your customers by name where you can is of utmost importance - it grabs their attention and shows you notice them as an individual. You could go farther and include a special discount within that message to encourage future business. You can also consider handing out useful keepsakes like water bottles or post-it notes with your business’s logo on them. A few simple gestures to show loyal customers you care can keep your business on the top of their minds the next time they need your product or service.
Surprise Customers with a Customer Appreciation Event
A customer appreciation event can be a fun and unexpected way for businesses to show customers they care about them. As many significant holidays draw nearer, it is an especially good time for retail companies to begin to think about what sort of events might intrigue their customers. An in-store chair massage is one way to draw in more people that day as well as bolster your regular customers’ decision to shop at your store.
Offering a chair massage event shows customers you care about their health and wellbeing, instead of just their business. It provides an opportunity for them to shop around and see new products or services if there is a bit of a wait before their turn. Also, people feel happier after a massage and be in a better mood before making purchase decisions.
Businesses that don’t have a retail location can also share chair massage as a gift for their clients. LoDo Chair Massage offers gift certificates that can be sent to your favorite clients to use. Our massage therapists are now available in 24 major cities and surrounding neighborhoods. Taking the time and effort to show your customers some love keeps is bound to keep them happy to come back to your business time and again.